Elie Saab new flagship store in Paris, now open

The new Elie Saab flagship store in Paris covers 241 sqm and is situated at 34 Avenue George V, part of the listed art deco building which also houses the Four Seasons George V Hotel. The new store features the original elegant wrought iron elements in eight bow windows.

The store reflects a new interior design concept, which is the result of a collaboration between Elie Saab himself and Denis Montel, architect and artistic designer at the RDAI agency.

With this new boutique, the label is seeking to offer a different kind of shopping experience, one that is “more oriented towards accessories, which will be featured more prominently than before and dispose of more space,” the House says.

The store is notably characterised by an abundance of natural light thanks to its voluminous spaces, a palette of light colours ranging from white marble to sandstone stucco, and a play of mirror panels. Not to mention an impressive 1960s Murano glass and brass chandelier.