EAST Miami opens May 31st 2016

After nearly three years of planning and development, highly-anticipated lifestyle hotel EAST, Miami, is accepting reservations and opening its doors on May 31st in the heart of Miami’s Brickell district. The anchor hotel for Swire Properties’ $1.05 Billion, 5.4 million square foot mixed-used development, and the first of its kind for the Hong Kong-based brand in the United States, will feature destination dining, state-of-the-art fitness facilities, cutting edge technology, and quality amenities available to both local residents and visitors to Miami. The hotel will offer a distinctive and unconventional experience for individuals who seek innovation, style and personalized service, building upon the success of the EAST brand, which includes EAST, Hong Kong and EAST, Beijing.

EAST, Miami offers 352 guest rooms to include eight suites and 89 residence suites all owned and operated by Swire Hotels. Ranging in size from 300 to 1,800 square feet, the contemporary rooms, suites, and residence suites feature balconies with views of the Miami skyline and Biscayne Bay, floor-to-ceiling windows.

EAST, Miami will feature two signature restaurants designed by progressive Los Angeles-based design firm, Studio Collective. Located on the hotel’s fifth floor, Quinto La Huella, the first-ever outpost of Uruguay’s beachside Parador La Huella, which currently holds the no. 11 position on the list of Latin America’s 50 Best Restaurants 2015, sponsored by S.Pellegrino & Acqua Panna, will open doors on May 23rd and boast 9,700 square-feet of space with 359 seats throughout the restaurant. It will feature unique fire cooking methods with a parrilla at the heart of the kitchen, wood-fired ovens fueled with local red and white oak, a sushi counter highlighting Florida’s coastline, and an expansive poolside outdoor dining experience. Helming the kitchen at various points of the day (as the restaurant will be open for breakfast, lunch, dinner and late night bites), the executive kitchen staff includes Nano Crespo, Executive Chef of Quinto La Huella; Chef Alejandro Morales, Executive Chef of Parador La Huella; and Florencia Courreges, Executive Pastry Chef of Parador La Huella. Building upon their passion for destination dining establishments at properties in China and now in the United States, Brian Williams, Managing Director of Swire Hotels, and his executive team did extensive research into finding the perfect concept for the new hotel in the heart of Miami with Quinto La Huella. “For me, it was the continued recommendations from influential food writers in the culinary world and our anticipated customer mix that led me to Uruguay,” says Williams. For the owners of Parador La Huella, Martín Pittaluga, Gustavo Barbero, and Guzmán Artagaveytia, it was the ideal opportunity for expansion, and to partner with a world-class team of hoteliers and restaurateurs.

Building on the brand’s signature EAST Hotel rooftop space, guests can shoot up the hotel’s futuristic elevators to experience Sugar, the 40th floor Asian inspired rooftop bar and garden, serving tapas. The space will offer an approachable transition from late afternoon cocktails & sunsets to extended evening libations under the stars, complemented with savory shared bites. Additionally, the hotel will feature Domain, a lobby café and bar serving freshly brewed Panther Coffee, light bites and a variety of wine and spirits. Guests can expect convenient and eco-friendly amenities, including keyless entry and paperless check-in and check-out.

A distinguishing facet of every Swire Hotels property is an exceptional focus on guest services. EAST, Miami will employ hundreds of local residents, and has transferred select highly trained personnel from their properties in Hong Kong, as well as restaurant staff from Uruguay for the hotel’s signature restaurant, Quinto La Huella.

Alongside two restaurants, a poolside bar and lounge, and a rooftop bar, EAST, Miami will offer 20,000 square feet of event space and outdoor venues. All event spaces feature floor-to-ceiling windows, complimentary WiFi access, cutting edge audio-visual equipment, and technical support.  Customizable menus and canapés will be available ranging from small bites to family-style sit down dinners, as the hotel’s special events team will customize every event experience based on the client’s needs. Located on the 39th floor, EAST’s 3,300-square-foot ballroom, known as The Crush, offers 270 degrees views of Biscayne Bay and the Miami skyline. The 38th floor houses two 1,600-square-foot event spaces Rise and Set, along with an 850-square-foot boardroom, High Noon. Four workshops located on the 6th floor are ideal for intimate meetings and gatherings ranging in size from 630 square feet to 1,525 square feet.

The hotel’s gym, BEAST (Body by EAST), features the latest Technogym® equipment and will be accessible 24 hours a day. There will be free weights and resistance machines, plus mats and plenty of stretching space. Guests can download the EAST, Miami app to check out its monthly calendar of wellness programming which will be launched in phase 2. The 20,000 square-foot outdoor Pool & Deck area will showcase four unique pool experiences – a lap pool, spa pool, cold plunge and hot tub.

Art is also a huge component for all EAST hotels and guests will see celebrated artwork and installations throughout EAST, MIami, courtesy of Indiewalls, an innovative art curating agency. Working closely with local and national artists, the design team hand-selected works of art including sculptures, paintings, and photographs to highlight Miami’s characteristics as a beautiful port town drenched in a palette of blues, yellows, whites, and ambers. Custom commissions, unique sculptures, and expertly framed prints combine to create an individualized collection that further defines East Miami as a relaxing outpost for both entertainment and culture.

Not simply a hub for fine art and a striking take on the future of Miami’s urban culture, EAST, Miami is a forward-thinking, green certified development. The property’s highly-acclaimed Climate Ribbon, an architectural fixture located in the center of Brickell City Centre’s commercial sector, will use natural wind currents to cool the space without requiring the addition of cooling units. The hotel has also achieved LEED certification, citing resource efficiency by using less water and energy, as well as a reduction greenhouse gas emissions.

Located at 788 Brickell Plaza, Miami, Florida 33131, the hotel is centrally located within a 15-minute drive from the Miami International Airport, and situated on top of Brickell City Centre – conveniently connected to popular districts such as Wynwood, the Design District, and South Beach. Standard hotel rates will vary seasonally starting at $259 in low season and $549 in high season, depending on availability and package deals.