Dsquared2 open first U.S. store in Beverly Hills

Italian creative duo Dsquared2 recently opened their first US store in Beverly Hills, Los Angeles. Spread out over 4,500 square feet and two levels, with a lofty 30-foot high ceiling, the store is a fluid and enveloping space on Rodeo Drive.

“After nearly 20 years of starting Dsquared2, we are so proud to bring our brand and our entire store concept offering all of our collections to US customers. It’s been a long held dream of ours to have a retail presence here, and this Los Angeles store represents a new chapter and an energetic retail future for our brand.” said Dan and Dean Caten.

The ground floor, on street level, houses menswear, including Dsquared2’s Classic collection. Fragrance, eyewear, men’s accessories and underwear joins the lineup, as well as a women’s display hinting at the full women’s collection found on the floor below. All Dsquared2 women’s collections are featured in the new store, including a capsule of cocktail and evening gowns inspired by old Hollywood glamour.

Dsquared2 collections are produced exclusively in license by Staff International, a company of OTB (Only the Brave) Group, controlled by Italian entrepreneur Renzo Rosso.