Dolce&Gabbana opens pop-up in Portofino for one month, with limited collection

To celebrate the choice of Portofino for Dolce&Gabbana‘s 2015 Alta Moda catwalk collection, the house has opened a pop-up boutique solely for the month of July. The pop-up boutique features the Portofino limited edition collection for women, men and kids. The boutique is located at 7, Piazza Martiri dell’Olivetta.

It is daring retail approach by Dolce&Gabbana to pop-up retail, not only for the relatively short duration of the opening (one month) but also by stocking the boutique with a dedicated collection.