DOLCE GABBANA reduces the level of its prices for 2010 collections by 20%

As a measure to fight the current international crisis, luxury Italian group DOLCE GABBANA have decided to cut by 20% the level of its prices for the upcoming collections in 2010, for both lines (Dolce Gabbana and D&G). In an interview to the Italian media, Domenico Dolce said his company admits having difficult unlike other companies hiding. He also added that during these times it is important to take fast decisions and measures to counter the effects of crisis.

In a statement, DOLCE GABBANA assures its customers the reduction will not entail a compromise in quality. The reduction was possible by making production more efficient and paying more attention to costs.