Dolce & Gabbana opens new store in Aoyama, Tokyo with unique concept

Dolce & Gabbana has recently opened a new store in Aoyama, Tokyo. The innovative design project establishes an emotional connection between the structure, product and materials through light effects, contrasts and special perspectives.

The store boasts a unique retail design concept specifically designed by by Gwenael Nicolas of Curiosity who was tasked to transport the creative soul of Dolce&Gabbana and their Sicilian roots.

The new store covers an area of 550 square meters. Both the architectural design and decor express Sicily’s distinctive and vibrant luminosity through chiaroscuro effects. The boutique is a space resembling a compact black volume lit by light projections that illuminate the displayed collections in regular intervals. The 400 spotlights on the ceiling, move around, switching on and off, making the product burst with color or remain in the shadow.

The store features women’s and men’s ready-to-wear, shoes, handbags, eyewear, accessories as well as fine jewellery.

The outside of the store is in Arabescato marble, which also covers the inside of the store windows and inserts in the display cases for small leather goods. Meanwhile, the majestic panel in front of the entrance with the Dolce&Gabbana sign is in black carnico marble.