Dolce & Gabbana opens in Ho Chi Minh City its first store in Vietnam

Dolce & Gabbana has officially opened Ho Chi Minh City its first flagship store in Vietnam after testing the market with a pop-up in January.

The store which is located within the Rex Arcade inside Ho Chi Minh City’s Rex Hotel features women’s and men’s ready-to-wear, shoes and accessories.

The Dolce & Gabbana store is operated in franchising by ACFC, a subsidiary of distribution company Imex Pan Pacific (IPP) Group, which represents in Vietnam brands such as as Burberry, Chanel, CK and Salvatore Ferragamo.

Along with the opening, D&G introduced its international campaign #DGclone to Vietnam. The campaign is built around a world tour by the brand’s two mascots – lifesize characters representing D&G founders Domenico Dolce and Stefano Gabbana.