DKNY unveils new retail design concept in SoHo

DKNY has recently unveiled its redesigned store in SoHo, New York. This is the first store of DKNY to be remodeled under the creative direction of Dao-Yi Chow and Maxwell Osborne (whose also run their own label, Public School) who were inspired by  how the city feels like it’s constantly under construction. The entire store looks deliberately unfinished.