Dior to host Haute Couture catwalk in Shanghai, March 30

Dior is hosting an encore catwalk show of its Spring 2013 Haute Couture collection, the first by its new Creative Director Raf Simons, in Shanghai on March 30. The catwalk show will gather 300 of the elite Chinese and will be followed by an exclusive gala dinner. The event which will take place at No. 5 on the Bund is the first by a major fashion house this year. Unlike previous years when Prada, Armani and Chanel hosted catwalk shows in China, the slow down in sales seems to have prompted a change in marketing strategy. Chanel will be hosting its exclusive catwalk show of the Fall Winter 2013 collection in Singapore, in May.

Dior Haute Couture, Spring 2013 by Raf Simons (photo Vanity Fair)