Dior opens in Seoul largest store in Asia

Dior opened a new mega-store ‘House’ in Seoul, a impressive flagship store on 6 floors, with a striking architecture signed by French Portzamparc. The new Dior mega-store in Seoul features all the product categories of the maison, including ready-to-wear, watches, high jewelry, shoes, bags etc. Dior operates 7 other mono-brand store in Korea, a countru which, along with Japan has become a favorite shopping destination abroad for the wealthy Chinese.