DIOR opens highly anticipated store in Chicago

Dior has opened a new mega store in Chicago at 935 North Rush Street. Inspired by the brand’s Parisian flagship, the new store is spread two floors filled with ready-to-wear apparel, bags, accessories and more. The store covers an impressive 3,300 sqft space, making it one of the largest of the brand in the U.S.

The location has been revamped with the help of New York-based architect Peter Marino. The store’s façade features transparent frit glass and a glass canopy with illuminated signage above the entrance. A Dior star has been fixed to the top of the building as a symbol of good luck from monsieur Christian Dior, and it’s a feature that’s bestowed upon only a handful of the brand’s standalone boutiques.

The setting on both floors is largely defined by a modern, clean aesthetic, captured by pristine white walls, timber flooring, cabinets and displays with glass tops, sleek chrome shelving and clothing racks. on the ground floor, Dior’s signature handbags are displayed, in addition to an assortment of small leather goods and accessories.

One floor up, a dedicated shoe space can be found, followed by a ready-to-wear area with seating designed by Hamilton Conte. Dior also commissioned french contemporary artist Julie Gauthron to create a work of art exclusively for the boutique. designed to reflect the house codes, the piece is a wrought iron sculpture entitled la muse de tim, and hangs over a console designed by Malherbe édition.