DIOR opens ephemeral store in Courchevel
French luxury maison Christian Dior has recently opened a new ephemeral store in the French upscale ski resort of Courchevel within the Cheval Blanc luxury hotel owned and operated by Dior’s parent company LVMH Group. The new Dior store in Courchevel features ladies apparel, leather accessories, shoes, bags and fine jewelry. The store also proposes a limited edition of the iconic Lady Dior and Diorissimo bags in an ultra precious crocodile incarnation. Three-color versions in bright pink, midnight blue and beige, or bicolor in red and sable, these exceptional pieces contrast with the store’s white decor.
The Dior pop-up store at Cheval Blanc in Courchevel 1850 remains opens until April 2014.