DIOR leads luxury fashion brands in the Hungarian capital of Budapest

After the closure of the BRIONI mono brand boutique at the end of 2009, DIOR’s exclusive distributor Fidji Couture has decided to cancel its long term collaboration with the Italian house of Gianni Versace . The Budapest boutique of Dior on main highstreet Andrassy Ut has been one of the best performing in the entire Central and Eastern European region.

The closure of Brioni’s directly operated store at Four Seasons Budapest is yet another testimony to the ”rush” of many brands to open in the Hungarian market without being aware of the market specifics. Other ”rushed” openings have been Emporio Armani and D&G, both monobrand franchised operations. Market sources also indicate an imminent closure of the Escada boutique in Dorottya Utca.