Diesel unveils new retail design concept in New York
DIESEL (Otb Group) has recently unveiled its latest retail design concept at its newly refurbished store in New York on Madison Avenue. The new concept is based on an apartment which is split in several thematic rooms. The concept was realized by Japanese architecture firm Wonderwall ( architect Masamichi Katayama) in collaboration with Nicola Formichetti, the creative director of Diesel. The new retail design concept will be gradually implemented at all Diesel stores internationally.