Diane von Furstenberg search for an investor

Diane von Fürstenberg has decided to look for an investor willing to acquire a stake in the US label and support it through a new expansion phase. It was the designer herself who confirmed the rumours that have been circulating recently.

“I’m not about to sell my business, but the time has come to give the company the senior management it deserves. I’ve decided we will probably sell a stake in [Diane von Fürstenberg's],” the designer told WWD. A spokesperson for the label confirmed the decision,and that “talks are still at an initial phase and, so far, no deal has been struck by the fashion label.” Also, no target date for the operation has been set.

In the last few years, faced with the luxury market’s crisis, the label underwent a far-reaching reorganisation. It reduced the number of items in its ready-to-wear collections by 40%, in order to gain in efficiency and clarity. At the same time, it streamlined its retail and wholesale networks, making them more selective, with the objective of drawing closer to consumers.

“As everyone knows, retail sales are going through a difficult phase for all brands right now. In terms of physical stores, we have not renewed a number of leases and, effectively, we have deliberately rationalised our distribution. Our e-tail business is performing extremely well,” the company  said

Diane von Fürstenberg is currently distributed via 140 stores worldwide, about twenty of them in the USA

Diane von Furstenberg Fall 2017 ad campaign