DFS and Westfield preview the new luxury retail & dining collection at LAX
DFS Group (DFS), the world’s leading luxury travel retailer, in partnership with Westfield, developer of iconic shopping destinations around the globe staged earlier this week a preview of the spectacular design and expansive retail and dining collection in the New Tom Bradley International Terminal (TBIT) at Los Angeles International Airport (LAX) before construction is completed later this year. Injecting new energy into LAX, the massive retail program by DFS and Westfield will transform the traveler experience with its unique blend of luxury global offerings and distinctly local flavor.
Featuring an impressive 150,000-square-foot Great Hall, 360-degree views, inviting storefronts and sustainable elements, the new TBIT retail and dining design by Westfield provides travelers with unique areas to explore as they journey to their destination. With more than twice the square footage and nearly 3 times the number of previous shopping options, the retail collection features five local L.A. concepts, 27 that are new to LAX, and nine that have never before been seen in an airport before. Westfield’s new dining collection celebrates local L.A. restaurateurs with 31 new options that showcase freshness, demonstration cooking and sophisticated architecture.
At TBIT, DFS will retail a broad portfolio of luxury brands and products across all key luxury categories, including several firsts to U.S. airport retail: Hublot, Bottega Veneta and Chloé. In addition, multiple beauty brands will make their North American airport debuts via DFS on what is now the largest airport beauty floor in the country, including SK-II, Jurlique, Benefit, Clarisonic and upcoming Los Angeles brand Smashbox.
The luxury retail mix is enhanced by Chopard, Bulgari, Zenith and Vertu in watches and jewelry, as well as major international luxury fashion brands such as Hermès, Gucci, Burberry, Michael Kors, Emporio Armani and Salvatore Ferragamo.
In addition to the DFS offer, Westfield has curated an open and inviting retail collection that will introduce travelers to international style with distinctly L.A. flair. The soaring, multilevel Great Hall encompasses robust retail destinations such as the Luxury Island, with open ceilings and high-end shops; and the Boutique District, inspired by the international sophistication found at the shops of Rodeo Drive in Beverly Hills.