DE BEERS open boutique in Almaty, Kazakhstan

Diamond jewellery brand DE BEERS opened earlier this month a stand alone boutique in Almaty, Kazakhstan. The 100 sqm boutique which is operated in partnership with local retailer Premier Metro Group is situated on Bogenbai Batyr street.

Francois Delage, CEO of De Beers Diamonds Jewellers, commented with the occasion of the inauguration ‘Our opening in Almaty demonstrates the growing demand for De Beers Diamond Jewellery globally, beyond traditional markets. We are delighted to share our exceptional passion and expertise in diamond selection, craftsmanship and diamond jewellery design with a discerning clientele in this exciting, fast-growing market.’