De Beers Diamond Jewellers unveils renovated boutique at Harrods, London

First opened in Harrods in 2006, De Beers has transformed the space with a warm and elegant concept, in line with the recently opened Madison avenue store. Every aspect of the store has been carefully considered, incorporating a luminous design style alongside the signature codes that have long emphasised our exceptional jewellery creations.

Today, the store reflects the unrivalled heritage of De Beers Diamond Jewellers, and showcases the peerlessly beautiful diamonds that set, rather than follow, all other standards in the world of diamond jewellery.

“We are delighted to unveil our new home at Harrods. We have designed this new space with our local and international clients in mind to fully express our brand’s uniqueness and convey our century old diamond understanding in a friendly yet refined setting. Through this beautiful space, dedicated to our craft, we invite our clients to an intimate and personal experience where expertise meets emotion!” François Delage, CEO, De Beers Diamond Jewellers.

De Beers Diamond Jewellers renovated store Harrods, London