Davos hosts eight annual Klosters Snow Polo Tournament


Klosters arena (Kloslter’s Polo Cup 2012)

Klosters in the Swiss mountain resort of Davos hosted this weekend its eighth annual Klosters Snow Polo Tournament.  The four-day event organized by Alpine Polo Club was sponsored by premium British menswear company Hackett Ltd., Swiss watchmaker Parmigiani Fleurier SA, luxury car maker BMW and French champagne brand Taittinger.

Eight teams of three horses and riders apiece, instead of the usual four, battled it out in a slimmed-down version of summer polo, which was first played in Switzerland by British cavalry officers in St. Moritz in 1899. The horses wear flat shoes with studs to grip the snow and riders.

The resort’s association with the British Royal family makes Klosters the ideal place for London-based Hackett to promote its clothing that is a “romantic vision of Englishness,” said Jeremy Hackett, 58, the firm’s co-founder. “I feel like James Bond arriving in Zurich into a Cold War sort of atmosphere,” said Hackett, adding that polo helps give his company “authenticity.” “It’s a way of adding credibility to the brand.”

Parmigiani, which gives watches to the players on the winning team, was attracted by Klosters being the only snow polo tournament played at night, according to Catia Hoffmann, communications director at Parmigiani. “We like to do events that are a little different, not the standard things like golf or Formula One,” she said. “It’s a special atmosphere, very exclusive, but also very welcoming.”

At Klosters, the polo matches attract a crowd of over 3.000, recreating an electric athmosphere. In a thrilling final that was very even to the last second the Parmigiani team emerged as absolute winner of the tournament, scoring the “golden goal” in the 5th chukker.