David Beckham partners with Kent & Curwen
British luxury menswear brand Kent & Curwen has signed an exclusive five-year agreement with Beckham. It was made with Global Brands Group Holding Limited, through its Seven Global joint venture with David Beckham and his business partner Simon Fuller. Beckham will be involved in multiple aspects of the Kent & Curwen business, including market expansion, product development, advertising and store design and location.
New Kent & Curwen collections and campaigns inspired by Beckham will be created, and Trinity plans to open flagship stores in China and other markets around the world, and to launch e-commerce. Kent & Curwen is owned by Hong Kong based Trinity Limited which also owns Cerruti 1881, Gieves & Hawks