Damiani inaugurates re-designed flagship store in Milan
Italian jeweller Damiani inaugurated last week its newly re-designed flagship store on Milan’s Montenapoleone Street, the heart of Milan’s luxury shopping, with brand ambassador American actress Sharon Stone attending the event.
The boutique’s architectural inspiration comes from a Mediterranean atmosphere, with the warm and intense shades of natural tones, bronze, gold and copper recalling the sea at sunset. As on Italian islands.
The project has been studied internally at Damiani by a all Italian creative team. All furniture have been designed and made in Italy.
Sprea over two floors and covering 500 square meters on two floors.the re-designed Damiani store features and new display concept with cubic windows, inside and outside.
The shapes of the counters and the sale tables are gentle, thanks to the introduction of curvy elements. The atmosphere is pleasant and less formal, still allowing private business negotiations. The first floor marks a dramatic change to the former design, with curved walls, a new VIP section and a large glass table counter display.