Daimler to relaunch Maybach

Daimler, parent company of Mercedes-Benz announces the revival of the ultra-luxury limousine brand Maybach. The brand will be used to adorn an exclusive version of the Mercedes S-Class limousine fitted with soft-touch leather and bespoke materials to help lure clients from other high-end brands like Rolls Royce and Bentley.

The Mercedes Maybach will have a wheelbase that is 20 centimetres longer than even the extended version of its S-Class, allowing for extra leg space and making it the longest limousine in the Mercedes range until the expected launch of an even longer Pullman version.

The Maybach will be showcased at both the Guangzhou and the Los Angeles auto shows in November and cost more than double the 165,000-euro  asking price of its current flagship, the Mercedes-Benz S600, the person said.

Daimler stopped making bespoke Maybach limousines in 2012 after efforts to sell cars based on a unique design and costing around $380,000 failed to gain traction with clients.

A Mercedes-Benz Pullman “state limousine” designed to ferry around politicians is also under development and is set to cost up to $1 million in its armour-plated version, said the person familiar with Daimler’s plans. The car is expected to have a wheelbase that is a full metre longer than that found in the current S-Class, to allow for an extra row of rear-facing seats in the passenger compartment.

Not to be outdone, rival BMW is expected to unveil a concept version of its top-of-the-line 7-series limousine at the Beijing auto show later this week, as it seeks to attract Chinese clients who are snapping up German premium cars.

adapted from Reuters

2012 Maybach 57