Crocus Mall in Moscow attracts more luxury brands

Moscow’s Crocus City Mall is further consolidating its mix of international luxury brands, becoming an increasingly attractive destination for luxury shopping. February saw the opening of the Love Moschino mono-brand boutique (the first brand boutique opened in Moscow) and a PRADA store, featuring both men’s and women’s collections.

Prada’s sister brand MIU MIU opened a mono-brand store at Crocus Mall early May, followed by an Ermenegildo Zegna mono-brand store – the second in Moscow to feature the new international interior design concept, signed Peter Marino.

In April, further mono-brand stores of Philipp Plein and Tod’s opened at Crocus Mall, which, as a group also took over from Mercury the distribution of Lamborghini in Moscow, opening a showroom in Crocus Mall mid April. Crocus Group plans to open a full operational showroom and service for Lamborghini by the end of this year.

Future mono-brand openings at Crocus Mall include: Dolce Gabbana and Chanel (mono-brand fine watches and jewellery).