Crisis drives luxury jewellers to the catwalks

For the firs time since 1929, five of the top luxury jewellers with flagship stores in Paris’ Place Vendome took to the catwalks last week during the Paris Haute Couture fashion week. The international crisis has only only forced luxury jewellers to develop cheaper lines but also to change their advertising strategies. Some of the top jewellery brands which took part in the catwalk shows: Van Cleef Arpels, Chaumet, Chanel.

Luxury jewellers have also confirmed unanimously that buying habits have changed, one of the most important new characteristic being that it is no longer men buying jewelry for women but women buy for themselves.