CR, the new luxury powerbrand
When Tom Ford left Gucci, few have anticipated that his label would become in less than 5 years, an established household luxury brand, rivalling heritage luxury brands, especially in menswear. Today, Tom Ford has firmly established itself at the top of luxury menwear competing giant Ermenegildo Zegna and iconic Brioni. Together with his business partner, now his company’s CEO, Domenico de Sole, Tom Ford has succeeded in instilling his brand a DNA which derives mostly from his own personality. With the launch of his women’s wear brand at the end of 2010, Tom Ford once again proved his creative genious, leading the trend of fashion going back to the the Golden Age and re-interpreting classic designs.
CR has not only been Tom Ford’s biggest supporters, but also one of those who best understood Tom Ford’s immense potential as a luxury lifestyle trendsetter, from fragrances, make up, to men’s tailoring and women’s couture. Her spectacular feature on Tom Ford, in French Vogue also happened to be the last issue before she resigned, after almost 10 years as a Editor in Chief.
Along with Tom Ford, CR is one of the very few trendsetters in today’s luxury world - design, photography, events, expressions. Her departure from the French Vogue was probably as shocking and suprising as was Tom Ford’s departure from Gucci. Till today, she has not clarified as to the reasons on her split with Vogue, leaving many unaswered questions in the Vogue empire run by Goddes Anna Wintour.
Earlier this month, CR revealed that her new magazine will be named CR Fashion Book, after her own initials – the handwritten signature. “The name’s not a big surprise, but oh well,” Roitfeld told WWD, before describing the publication as a “celebration of fashion and creativity” with contributions from a mix of well-known and new fashion talents.
“Vogue is a very beautiful magazine, an institution, and I learned so much working there,” she said of her former employer. “You can’t put yourself into competition with a magazine like Vogue; you have to create something new, something different.”
This week, CR confirmed the debut of a limited-edition makeup collection with MAC Cosmetics this Fall. CR’s beauty signature is a dramatic, smoky eye, and the MAC collection will mirror that look with dark eyeshadow, bold brow colors, and nude lipstick. But CR didn’t just decide on the color palette — she advised MAC on everything from the package design to product names. She also stars in the collection’s ad campaign, shot by Mario Sorrenti.
Stay tuned for MUCH more to come from Carine Roitfeld