Corneliani opens new store concept in China
With the aim of reaching 40 mono-brand stores by the end of 2012, Italian luxury menswear house Corneliani inaugurated its latest location in Chengdu, within the Wangfujing Department Store. While the store does include elements of the Milan flagship of the brand, the new Corneliani store features a unique window, with a curved shaped leather wall, steel striped, highlighting the Corneliani logo. The interior space is designed with dedicated rooms, each dedicated to a section of Corneliani’s collections. Corneliani’s expansion in China is through directly operated stores.