Controversial: Cara Delevingne gets catcalled in latest Jimmy Choo campaign

A Jimmy Choo campaign starring Cara Delevingne is causing controversy as it coincides with the #MeToo movement. The campaign video, titled Shimmer in the Dark, follows Cara on a night out while wearing glittery boots from the brand’s Cruise 2018 collection. In what seems to be perhaps too true to life, however, Cara invites unsolicited comments, stares, and even car horns throughout the duration of her walk.

A press release about the campaign didn’t acknowledge or recognize the catcalling element. Creative Director Sandra Choi said, “The shoot and film both perfectly capture the sense of anticipation and infectious energy that a night out can bring.”

The video was actually released over a month ago on Nov. 2. It began drawing backlash on Twitter, however, when the brand shared it again in a tweet that has since been deleted. It was then that author Jessica Valenti pointed out the ill-conceived timing. Jimmy Choo has yet to formally address the backlash and, at press time, the campaign is still available online

Jimmy Choo Shimmer in the Dark campaign