Confiserie Sprüngli expands internationally, starting with Dubai

Upscale chocolate-maker Confiserie Sprüngli (Lindt & Sprüngli Group) has opened its first boutique and café outside its home base of Switzerland, in Dubai.

The company’s artisan-produced chocolates and delicacies were previously only available through private appointment and mail order, but growing demand prompted the opening of its first boutique and café in the region in the Village Mall in Dubai.

“When we were looking for a location for our shop, the list of requirements was exhaustive,” said Ester Crameri, general manager of Sprüngli Middle East.

The company has been creating chocolates since 1836, and all products sold in the new shop will still be produced in the Confiserie Sprüngli production facilities in Switzerland, and air-shipped regularly to Dubai.

“This market is extremely important to us, and over the past few years we have seen a growing demand for our products in the Middle East,” said Milan Prenosil, chairman of the Board of Confiserie Sprüngli. “By opening our first boutique and café in the region helps us cater to that demand while bringing it closer to the local community.”

Prenosil concluded: “We have also been very fortunate to be involved in many high-end local weddings and premier international brands within the Middle East. In fact, Sprüngli chocolates are suitable for all occasions, and especially for all the true connoisseurs of chocolate, and anyone who appreciates a personalised experience and knows what the Sprüngli brand represents.”

Confiserie Sprüngli, Dubai at Village Mall, Jumeirah 1