Condé Nast to turn Style.com into a global e-commerce platform
Style.com, which currently hosts fashion news and runway coverage, will be transformed by its owner, Condé Nast, into a global e-commerce destination, while its editorial content will be migrated to a new url, voguerunway.com, under the umbrella of American Vogue. The company did not disclose a specific date for the moves, saying only that they would happen sometime in the autumn.
Launched in 2000, Style.com was originally conceived as the online home of Vogue, which did not launch its own web presence until 2010, despite being one of Condé Nast’s most powerful and recognisable brands. In recent years, the two sites have produced overlapping fashion news and runway coverage.