Condé Nast launches Vogue Arabia

Condé Nast has announced they will be launching a Vogue Arabia edition this fall.The launch of the magazine will see the publisher partner with Dubai-based media company Nervora to finally make their move into the Middle Eastern market.

Condé Nast will first launch a website in Arabic and English before launching a print magazine in spring 2017. Saudi Princess Deena Aljuhani Abdulaziz has also been confirmed as the magazine’s editor-in-chief.

Nervora founder and chief executive Shashi Menon confirmed that Vogue Arabia’s primary print distribution focus will be Gulf countries such as Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates, but emerging fashion markets like Egypt, Lebanon and Morocco are also becoming increasingly important.

There are also plans to distribute the magazine in key cities such as London, Paris and Milan, which are popular locations among affluent Arabs for second homes or shopping destinations.

Saudi Princess Deena Aljuhani Abdulaziz, VOGUE Arabia editor-in-chief