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Coach’s ninth store in Tokyo feature a brand new design concept by OMA

Coach has recently opened its ninth flagship store in Japan in a prominent location on Tokyo’s fashionable Omotesando Avenue. The new Coach store, designed by OMA studio. The 4,944-square-foot store follows the same design principles as that of Coach’s shop-in-shop at Macy’s Herald Square – both the interior display shelves and the window displays are constructed of rectangular modules of various sizes and orientation, which easily adapt to a wide range of products.

Shohei Shigematsu of OMA said “By connecting the [design of] the facade and the displays, we created a connection between the inside of the shop and the zelkova-lined street outside. The herringbone pattern of the cubes was conceived with the evolution of Coach as a brand, so that in the future the tall, narrow ones can be used to display clothes.”

adapted from WWD

Coach opens new store in Tokyo with new design concept by OMA

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