COACH opens unique store concept in Soho, New York

Coach has revealed its latest graphic concept at the Soho Varsity store, New York City. Reworked with eye-catching murals inspired by the brand’s Fall 2016 collection and Coach’s dino mascot displayed in the store windows, the new store concept highlights more than two dozen signature Varsity jackets and coveted leather handbags inspired by the Coach 1941 creative aesthetic.

Speaking about the new concept of the store, Coach’s Creative Director, Stuart Vevers says: ”I have always loved American iconography and the concept of varsity but wanted to bring something new, with toughness and attitude. These rare jackets are incredibly special in terms of their unique customisation, and are really close to the heart of what Coach stands for — individuality, character and effortless style.”