Coach opens redesigned store in Singapore at Wisma Atria

Coach‘s flagship store in Singapore at Wisma Atria embodies creative director Stuart Vevers’s vision of the brand: sophisticated and refined, but also playful and authentic.

Working with interior design firm Studio Sofield, creative director Stuart Vevers gave the 4,600 sq ft-wide store interior all the cool, modern trappings you’d expect of a brand which is at the top of its social media game (case in point: alongside the launch of the recent Coach x Peanuts collection, the brand’s app gave users a chance to add stickers of the comic book characters onto phone snaps). The store features the complete range of men’s and women’s lifestyle collections.