COACH makes a come-back to Russia with new local partner

After exiting the Russian market in 2011, Coach is re-entering the country through a new partnership with distributor BNS Group. The first step in the new partnership will be to open a flagship shop-in-shop in Russian department store Gum in late January 2018. Four more branded Coach stores will open in Russia from 2018 through 2021.

When Coach exited Russia in 2011, the only representation of the brand that remained in the country was via multi-brand and online stores. The new distribution agreement awards BNS Group the rights to retail and wholesale sales of Coach, as well as the authority to develop an official online presence for Coach. The agreement between Coach and BNS Group will run for a duration of five years.

COACH Fall Winter 2017 ad campaign