Coach launches new retail concept

Coach‘s newly appointed Creative Director Stuart Vevers launches a new retail concept for the American brand. The new Coach retail concept has been designed by William Sofield. “I wanted this to feel like a change,” Vevers told WWD. ”This is a new Coach, and making sure that’s understood was really the key thing. It’s about doing something that feels genuinely authentic to Coach, but very much looks to the future. It’s a bold departure. It’s going to feel like a new message from Coach.” Coach’s Rodeo Drive flagshi store which opens this Fall will feature the new retail concept of the brand. 

Coach Spring Summer 2014 campaign