Christian Dior Couture aims to surpass 2 billion euros turnover by 2016
“Since 2011 (the year of the dismissal of Galliano) to today, Christian Dior Couture recorded a sales growth of 60%,” CEO Sydney Toledano said in an interview for French daily Les Echos.
Global revenue for the year 2014/2015 (to June 30th) grew by 18% to 1.75 billion Euros (+10% at constant exchange rates), driven by Europe. Toledano said he was particularly pleased with Germany, “country that has no tradition in luxury”, where in 2015 the brand opened two new stores in Düsseldorf and Frankfurt.
Dior’s management plans to double turnover in five years, thanks to the focus, launched in 2007, towards “real luxury.” For some years the distribution has been reorganized and now 90% of sales are made through directly operated stores: 200 in a hundred countries, after the closure from 2010 to today of thirty spaces, mostly in unprofitable locations.
In 2016 Dior plans 5 new store openings in the United States, the third target market for the French brand. Other targeted markets include Malaysia and Thailand.