Christian Dior chief optimistic about future of haute couture

Christian Dior CEO, Sidney Toledano told AFP on Monday the house was winning new couture customers and that China was the “big market of tomorrow”, as womenswear artistic director Raf Simons kicked off four days of shows in Paris.

Lee Radziwill, sister of the late Jackie Kennedy, and Princess Charlene of Monaco were among those who turned out for Simons’ second couture show since replacing the disgraced John Galliano last year. Bernadette Chirac, wife of former French president Jacques Chirac, and Valerie Trierweiler, President Francois Hollande’s partner, were also in the front row.

Dior Couture had had an “excellent” 2012 with new clients especially in South America and Asia, Toledano said. The situation in the US also improved in 2012 with a “revival of consumption at the luxury end of the scale”. As a result of the impact of Simons’ collections “we saw more young clients? there is a wearability? the Raf effect on haute couture is very important”, he added.

Christian Dior, Haute Couture, Spring Summer 2013