Chopard launch e-commerce in the U.S.
Following in the footsteps of other international luxury jewellers such as Boucheron, the Swiss house of Chopard announced the launch of its e-store in the U.S. The Chopard online store features 650 products ranging in price from $100 to $65,000. Chopard said the site also is intended to increase brand awareness–described by the brand as the site’s “primary goal”–and, ultimately, drive traffic to stores in markets where Chopard already is located.
Owned and operated by Chopard, the e-boutique is product oriented, with newly written information about each piece showcased, and with all new photography. Collections such as Happy Diamonds, Imperiale, Classic Racing, L.U.C, haute joaillerie, and a host of specialty pieces and exclusive limited editions will be offered.