Chopard inagurate enlarged flagship store in Milan

Swiss luxury jeweler and watch maker Chopard inagurated this week its renewed and enlarged flagship store in Milan on Via della Spiga 14. The new Chopard store in Milan covers 300 square metres of display space, and its design reflects the new global concept for the brand’s stores. There are four display windows, walls clad in arké (an exotic type of oak), and wooden parquet floors.

The Chopard Uomo collections are on the ground floor, with specific areas dedicated to the LUC, 1000 Miglia and Manifacture series. On the first floor there are the accessories room, women’s collections, and a VIP room used to present the most exclusive jewellery and watches. The two levels are joined by a crystal staircase created by American architect Thierry W. Despont, who designed the concept for all the brand’s stores.

Chopard, Via de la Spiga – Milan