Chopard expands in Italy

This year alone, three exceptional Chopard watch pieces worth over half million euros were sold in Italy, two in Milan and one in Venice, according to Davide Traxler, General Manager of Chopard Italy. This year, Chopard expects an increase of 20% in its sales in Italy, compared to 2011, to a total of 31 million euros. According to analysts at Vontobel, Chopard’s turnover in 2011 was 630 million euros, posting an increase of 9% compared to 2010 (Chopard is a privately held company and does not release official financial figures).

Chopard boutique, Bologna, Italy

After recent boutique openings in Napoli and Bologna, Chopard will expand its current store in Milan’s Via Spiga from 120 to 280 sqm, thus becoming the largest flagship store of Chopard in Europe. The new store concept by architect Thierry Despont, already applied for the Bologna store, will be featured in Milan too. According to Chopard’s General Manager Italy, the biggest increase in sales, especially watches, is represented by Chinese and Russians, travelling for shopping in Europe.