Chopard defines the perfect gentleman

Luxury jeweler and watchmaker Chopard is defining its idea of the perfect gentleman, an equation that combines fashion sense, manners and a touch of humor. “The Gentleman’s Way” promotes the brand’s L.U.C. timepieces by laying out a list of 11 “golden rules” for the sophisticated modern male, the intended consumer for the watches. Taking a lighthearted approach, Chopard’s films do not take themselves too seriously, incorporating quirky elements.

Watch here the video series.