Chloé to launch e-commerce

French luxury house of Chloé has announced it will launch its own e-commerce site, which is expected to become operational in 2016. Chloé has signed a 5-year agreement for the development and worldwide management of its virtual store with the Yoox Net-A-Porter (YNAP) e-commerce group.

YNAP has recently launched the online sales website of Alfred Dunhill, a sister company of Chloé within the Richemont Group. Reconfirming its leadership position YNAP has extended a similar deal with Moncler until 2021.

Chloe Spring Summer 2016 ad campaign