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Chinese sales could hit $1 trillion by 2019

Chinese luxury shoppers in London

Online retail spending in China will exceed a staggering $1 trillion by 2019, according to new research by Forrester Research.

The China Online Retail Forecast 2014 – 2019 estimates that Chinese customers are switching from online to mobile shopping.

Spending via mobile is expected to grow at 44.2% compound annual growth rate (CAGR), compared to online sales, which are estimated to grow at 19.9% CAGR.

Those in lower-tier Chinese cities are increasingly using their smartphones as their primary means of network access and for online shopping.

Major web players such as Tmall and JD.com will focus on getting a grip on dominating the mCommerce market over the next few years.

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