Chinese go beyond counterfeiting luxury branded products and create fake store fronts
In the city of Shenyang, Chinese copycat culture has reached absurd heights with a new outdoor mall featuring exclusively fake luxury storefronts. Located in Wanda Square, the self-styled “European-style pedestrian street” features glitzy neoclassical promenades populated by ersatz versions of European luxury brands, from Herwès to Cnanel.
Visitors to Wanda Square can window-shop at PRΛDΛ, Cairtier, and Tifeany & CO. And the goofy travesty of intellectual property and trademark infringement isn’t limited to fashion companies. Starbucks is Starbocks, Häagen-Dazs is Häagen-Dezs, and the British bank Standard Chartered has been rechristened Standard Chertered.
According to a spokesperson from Wanda Group, which represents the mall, the phony boutiques are designed for “marketing purposes” in order to attract investment.