Chaumet opens its 20 th boutique in China

Chaumet, Beijing, China

French high jewellery and luxury watch maker Chaumet (owned by LVMH) inaugurated last week its second boutique in the Chinese province of Liaoning, in the city of Shenyang, bringing the total number of Chaumet boutiques in China to 20, which already accounts for almost 60% of the company’s turnover. Presently, Chaumet has 80 stand alone boutiques worldwide, the company mainting strict control over its distribution, over three quarters of its revenues being generated by its directly operated boutiques. Ahead of the opening, Chaumet’s CEO Thierry Fritsch told the FT that he was not worried about a slow down in China which still presents a huge potential.