Charles Jourdan makes a comeback with new store in Paris

French luxury footwear label Charles Jourdan makes a comeback. After several setbacks, the brand bought by the Royer group in 2008 is opening a 130 m2 flagship store on Monday in the heart of Paris, at 7 de la place de la Madeleine, the same square where a Charles Jourdan store was opened in 1957.

In the meantime, the showroom next to the place de la Madeleine store is already active. The models are developed by an internal design team of three, who are giving a fresh new take on some of the label’s signature shoes.

The Royer group, a specialist in licensed footwear and owner among others of Kickers, threw in the towel in 2013 after a first, unsuccessful relaunch attempt, and the following year it even sold the Charles Jourdan manufacturing site at Romans-sur-Isère, France. The Jourdan brand effectively disappeared, except in Japan, where it was still distributed under licence by Itochu, but the project is still alive and Charles Jourdan is now back on the market.

Charles Jourdan

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