CHANEL pop up boutique, an innovative concept arrive at Colette in Paris
Chanel and Colette will join forces in March to create a pop-up shop in Paris that is sure to appeal to fashion consumers. Each day a different act will take centre stage, with the schedule including a graffiti artist customising bags and a Chanel nail bar. The store will be set up from March 1st to 10th on Rue Saint-Honore to coincide with Paris Fashion Week, which is one of the ‘big four’ alongside equivalent shows in Milan, London and New York.
Both Chanel and Colette are widely considered to be cornerstones of luxury in the French capital, with the designer enjoying huge success over the past century and the boutique shop becoming a household name since being founded in 1997.