CHANEL opens pop-up store in Saint Tropez

For the fifth consecutive year, French luxury Maison Chanel opens its pop-up store in its villa, known as ‘La Mistralée’, in the famous Riviera resort of Saint-Tropez.

St Tropez has a special significance, closely connected with the history of Chanel. Many Chanel Cruise collection catwalk fashion shows were held here and, Gabrielle Chanel herself, used to be regularly spotted here, in search of inspiration.

Chanel St Tropez – 1, Avenue du Général Leclerc – until October 26th, 2014