CHANEL opens new jewelry and watches store in London

Chanel’s newly designed watch and fine jewellery boutique on London’s New Bond Street has the feel of a private luxury apartment.

Across three floors and a total surface of 4,500 sq ft, CHANEL has gone for comfort and opulence. The floors are covered in distinctive tweed carpets, the walls are a pale suede and on the ground floor two Goossens Studio chandeliers hang from the double height ceilings.

There is a glass lift and a Goossens Studio rock crystal and bronze staircase. Venetian mirrors and antique Louis XV style chairs decorate the boudoir-style spaces where the subtlest of display cases of merchandise discreetly nestle.