CHANEL opens new flagship store in Toronto

Chanel has opened a new flagship store in Toronto, on Yorkville Avenue. Spread over 2 floors and covering 600 sqm, the new Chanel store is the only free-standing boutique of the brand in Canada.

Architect Peter Marino conceived the flagship’s interior design, while Toronto-based design firm dkstudio acted as Executive Architect. The store includes bespoke artwork and furnishings, with Chanel’s iconic colours of black, white and gold used throughout. There are “elements inspired by the Coromandel screens of Mademoiselle Chanel’s Parisian apartment,” including ample use of custom fabrics in the store’s silk/wool carpeting, in the draping of the walls, as well as on woven window panels in ivory, gold, black and champagne. The environment is very much self-contained — the woven window panels prevent shoppers in the store from seeing outside, and there are no products displayed in the store’s outward-facing windows to those passing by.

The store’s ground floor features four separate rooms, accessed from an entrance foyer that features a rock crystal and polished bronze Goossens chandelier. To the right of the foyer/gallery, the first space is dedicated to costume jewellerytogether with a selection of handbags; a second salon is dedicated solely to shoes, and is embellished with a brass ‘Raindrops’ wall mirror by Curtis Jere, and an engraved brass and bronze table by Michael Pohu. A third salon is devoted to a range of eyewear, small leather goods and other accessories like scarves, while the fourth salon showcases a selection of bags (including CHANEL’s Gabrielle bag Cruise novelties and the BOY CHANEL handbag), as well as Watches and Fine Jewellery. All four spaces are accessorized with French Montano ‘ribbon’ chairs in blackened bronze.

Leading upstairs is a white stairwell adorned with a white and gold beaded 3D pearl necklace that descends about 25 feet, and is visible from both the ground and upper floors. The art piece was commissioned by Jean-Michel Othoniel, known for his longstanding collaboration with the House of Chanel.

Chanel also operates shop-in-store concessions at Holt Renfrew in Calgary, Toronto (50 Bloor Street West), Toronto (Yorkdale Shopping Centre), and in Montreal. The Yorkdale concession, which was already more than 3,000 square feet, recently annexed an additional 600 square feet of space with the expansion that will be revealed shortly. As well, in Montreal, Holt Renfrew just announced that Chanel will be moving into the new 250,000 square foot ‘Holt Renfrew Ogilvy’ store in 2020, which is being created by merging the city’s Holt Renfrew and Ogilvy stores, resulting in Holt Renfrew closing its smaller Montreal store on Sherbrooke Street West.

from Retail Insider